Heily Hindrea is the Head of B2B Product at ZALORA Group, a leading e-commerce platform in Southeast Asia. In her current role, Heily oversees ZALORA's e-commerce B2B product portfolio, which includes merchant integrations, logistics, supply chain, and warehouse operations, as well as a wide range of fulfillment service enablements.

Under her leadership, she has been instrumental in propelling the success of ZALORA's B2B and Operations Product Development, resulting in significant cost savings amounting to hundreds of thousands of euros and unlocking millions in top-line revenue.

Prior to joining ZALORA, Heily had stints at companies like MindValley and Proekspert, where she built her foundational understanding of building software products in agile environments, ranging from the telecom industry to personal growth learning platforms.

Heily is also an active speaker, representing ZALORA and sharing her experiences and insights to inspire other women in the e-commerce and tech industries.

Join Heily Hindrea, as she shares invaluable insights from ZALORA's relentless journey in evaluating when, what, and where to build within their e-commerce and fulfillment services ecosystem. Drawing from her extensive five-year experience leading the Backoffice Product Team, Heily will delve into critical lessons learned in defining internal product boundaries, avoiding integration complexities, and making strategic decisions between building in-house solutions and outsourcing tools.

This talk will feature compelling case studies illustrating the impact of sourcing from different regions on business efficiency and cost savings. Through ZALORA's real-world experiences, Heily will provide practical examples and dilemmas faced to help e-commerce companies make informed decisions when developing their own internal product and services infrastructure.