
Norman is a design leader and advisor living in Singapore.
Most recently, he spent 5+ years at Grab leading the core experience across Support, Comms, Safety, Identity, Trust, and Family Experiences for million of users across Southeast Asia.
He’s deeply fascinated by how businesses, communities, cultures and ecosystems are built, broken and evolve over time to shape the world around us. Making sense of this enables him and, by extension the teams he leads to operate with more clarity, courage, and care when driving long-term impact through strategic design, ecosystem partnerships, and a relentless focus on customer excellence. The world needs more of this.
Prior to Grab, he was at Merck Sharp & Dohme, focusing on improving healthcare accessibility, affordability, and literacy and before that at Sephora, building a multi-sided e-commerce marketplace.
Outside of work, Norman shares his insights as a writer, moderator, and speaker. He’s been previously nominated as a young gun for Malaysia at Antalis and featured in Business Times, Singapore Economic Development, The Straits Times, art4d, MTV Asia, The Breakfast Show, Juice magazine, and more.