Digital Alchemy: Merging UX, Product Innovation, and AI to Transform B2B Workspaces

As businesses navigate the evolving digital landscape, the intersection of user-centered design, product development, and innovative technologies such as AI, collaboration tools, and user experience platforms is transforming how enterprises build adaptive work environments. This talk will explore how product teams can leverage these elements to create digital workspaces that improve productivity, foster collaboration, and enhance user experience. Sander will present a service-development framework business-to-business product teams, designers, and technologists to align technology and customer experience (CX) with business outcomes, ensuring scalable and engaging solutions for the modern workforce.