Ethnography: UX Research Methods for Discovery

Developing digital products requires an understanding of real user behavior in context, and nothing can beat the ethnography research method to learn behavior in context. This hands-on workshop introduces participants to ethnographic research methods, a foundational tool for UX research during user discovery. The workshop will simulate real-world research techniques that researcher usages in the field. Participants will practice observing, capturing, and interpreting user behaviors, motivations, and pain points. Whether you’re designing interfaces, managing product strategy, or building technology solutions, ethnography helps you move beyond assumptions to uncover deep insights that drive meaningful product innovation. This session is not a lecture, it’s a guided experience in thinking like a user, observing like a researcher, and ideating like a designer.