Janet Lee is the Founder and CEO of Ninety Five Percent (95%), a pioneering consultancy specializing in corporate culture transformation. With over 20 years in award-winning advertising and more than a decade in culture-building, Janet brings a unique blend of strategic branding, people development, and organizational design. As a certified Barrett Values Centre trainer and ICF Master Performance Coach, she has led impactful mindset-shift and performance activation programs across industries such as finance, healthcare, retail, and manufacturing, helping organizations build resilient, high-performing cultures.
Recognized for her ability to spark internal drive and translate culture into tangible business results, Janet works closely with CEOs and leadership teams to design future-ready organizations. Her expertise in activating skills, coaching high-performance teams, and evolving mindsets makes her a leading voice on how companies can thrive in the Future of Work by building skills-based, purpose-driven cultures.