Tiffany Chew is product & design leader transforming digital experiences across global markets. Currently leading UX for Cotton On Group's international e-commerce platforms, driving conversion and growth across nine countries, with expertise spanning enterprise SaaS, fintech, retail, and e-commerce.
As former Head of Product Design at Touch 'n Go eWallet, Malaysia's leading fintech product, Tiffany orchestrated multidisciplinary teams of researchers, writers, and designers to create high-impact digital experiences that balanced user needs with business objectives. Her multifaceted career includes art direction, design education, community leadership, and entrepreneurship—having built and successfully sold a fashion accessories brand before earning a Master's in Sustainable Development Management.
This diverse journey has shaped her distinctive approach: aligning personal growth with commercial ambition while creating sustainable, human-centered outcomes. As a UX career coach, she guides designers, writers, and researchers through pivotal transitions, leadership challenges, and strategic growth. Her methodology integrates design thinking, strategic clarity, and introspective autonomy, empowering individuals to define their purpose and take focused, disciplined action.
Tiffany speaks on product and UX leadership, team building, and sustainable growth with a people-first mindset.