Data Meets Empathy: Balancing AI Analytics with Human Understanding

In a world where AI tools promise fast insights and endless data, how do we ensure we’re not losing the human stories that matter most? Data Meets Empathy explores the evolving relationship between AI analytics and research, on how UX researchers bring emotional intelligence, cultural context, and critical thinking to the table. Through real-world examples and systems thinking, this session dives into the strengths and blind spots of AI in research and how layered methods can unlock deeper insights.